KIFF 2014 і MTKT Innovation 2014.
So the exhibition ended...the last show in the spring season 2014 - KIFF 2014 (Kiev International Furniture Forum) and MTKT Innovation 2014.
What's next? Work, work and work again.
Firstly, make a report on this exhibition. The full report, where you differentiate everything good and bad that you liked or disliked. Gather all the information that you got at the show and analyze it.
Rate:
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the degree of achievement of goals;
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visitors of the stand;
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the work of staff at the stand;
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stand itself.
The more accurately formulated exhibition goals and targets, the easier it is to assess the benefits. So objective indicators are signed contracts, retail sales, number of contacts, media coverage, and more.
It is important to make a report, because in the future it will be difficult to remember what it was like a year ago, and boldly start preparing for the next exhibition autumn season 2014!